Episodes

In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about moving beyond use case frenzy and getting strategic with AI-first and focused strategies. Throughout the discussion, they explore the nuances of implementing AI in marketing beyond basic use cases.

Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how marketers can leverage AI tools to improve their content strategy. Andy shares insights on using AI for on-page optimization, link building, and gaining deeper insights from analytics data. He emphasizes the importance of maintaining a human touch in content creation and offers tips for validating and improving AI-generated content. The conversation also explores the potential of AI in sales enablement and the challenges of keeping up with AI advancements in marketing.

In this episode, hosts Ken Roden and Erin Mills talk brand marketing, crisis comms, and AI with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging AI for customer research and deeper insights. Karrie emphasizes the need for brands to maintain authenticity and build trust with customers in the age of AI. She also shares strategies for safeguarding brand reputation, handling PR and crisis management, and educating customers about AI ethics. The conversation highlights the role of AI in enhancing media outreach, finding the right influencers, and differentiating brands in a crowded market.

In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers looking to leverage AI. The episode features a special guest, Nicole Leffer, a pioneer in AI and marketing, who shares her journey into AI and marketing, the future impact of AI on marketing strategies, and advice for marketers hesitant about AI. The hosts also review the AI research tool, Perplexity AI, and its potential applications for marketers.

In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on inspiring marketers, aligning use cases with strategic initiatives, and implementing responsible AI operations. Liza also discusses the challenges and opportunities of AI adoption in different industries and provides practical advice for bridging the skills gap in organizations. The episode concludes with a tech review of Copy AI, a tool that helps marketers get started with AI-powered content creation.

In this episode, hosts Ken Roden and Erin Mills dive into marketing operations and analytics and discuss how generative AI is transforming MOPs. They share personal experiences with AI, such as using ChatGPT to solve tech issues and uploading personas for board meetings. Then, Ken and Erin talk to Grant Gregorian, a marketing operations expert and CEO of Mogi Technologies. Grant discusses the current applications of generative AI in marketing operations and the potential for AI to enhance reporting and decision-making. He emphasizes the importance of data literacy and the role of generative AI in democratizing data. Grant also shares insights on the future of AI in marketing and the challenges and opportunities it presents.

In this episode, hosts Ken Roden and Erin Mills explore the ways AI is reshaping marketing strategies with Tahnee Perry, an expert in AI-powered marketing. They discuss the accessibility of AI tools for marketers, the benefits of using AI in content creation and distribution, and the importance of maintaining a human touch in marketing. Tahnee shares practical tips for incorporating AI into marketing workflows and maximizing productivity. She also highlights the impact of AI on personalization and the future of marketing.