Season 1, Episode 5: Brand Survival Guide: Adapting to the AI Era, Tackling Deepfakes, and Upholding Ethics with Karrie Sanderson

In this episode, hosts Ken Roden and Erin Mills talk brand marketing, crisis comms, and AI with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging AI for customer research and deeper insights. Karrie emphasizes the need for brands to maintain authenticity and build trust with customers in the age of AI. She also shares strategies for safeguarding brand reputation, handling PR and crisis management, and educating customers about AI ethics. The conversation highlights the role of AI in enhancing media outreach, finding the right influencers, and differentiating brands in a crowded market.