5 Ways to Get Better at AI in Your Marketing (Today)

What we learned from Nicole Leffer in our debut episode.

AI can be pretty intimidating, right? It's like this shiny new toy everyone's talking about, but when it comes to using it, you might feel it’s over your head. Maybe you've tried experimenting with AI, only to end up with less than stellar results. Or maybe you haven't started because the whole thing seems too daunting.

In our first episode, "From 0 to AI Hero: Cutting-Edge Tactics," we sat down with Nicole Leffer, who has been teaching marketing teams how to harness AI's benefits to drive more efficiency and help give marketers a creative boost. We’ve boiled down some top takeaways so you can feel more confident and empowered to experiment with AI. 

1. Master Prompt Engineering for Effective AI Communication:

To get the most out of AI tools like ChatGPT, mastering the art of prompt engineering is essential. Start with your persona, tell the AI who you want it to be, “You Are….” This gives AI a starting point for framing its responses back to you. You can guide AI assistants to deliver more accurate and relevant results by providing clear, specific, and well-structured prompts. Experiment with different prompting techniques, such as providing context, specifying desired outcomes, and role-playing to get the AI to think from different perspectives. As you refine your prompting skills, you can leverage AI more effectively in your daily tasks, from content creation to data analysis. If you have ChatGPT pro, try one of Nicole Leffer’s GPTs - it’s a great starting point. Click here to check out one of our favorites.

2. Streamline Content Creation with AI-Assisted Repurposing:

Creating fresh, engaging content consistently can be time-consuming. That's where AI can help. You can quickly generate new ideas, formats, and variations by feeding your existing content, such as blog posts, whitepapers, or webinar transcripts, into AI tools. This saves you time and helps maintain a consistent brand voice across your content. Experiment with using AI to repurpose your top-performing content into social media posts, email newsletters, or even video scripts to maximize its reach and impact.

3. Enhance Brainstorming Sessions with AI Collaboration:

When it comes to brainstorming new ideas for campaigns, content, or strategies, AI can be a valuable collaborator. By prompting AI tools to approach a problem from different angles, such as from the perspective of a specific persona in a different time period or a marketer from a different country, you can uncover unique insights and ideas that you might not have considered otherwise. Use AI to generate a diverse array of ideas, and then apply your human creativity and expertise to refine and build upon the most promising concepts.

4. Automate Repetitive Tasks with AI-Powered Workflows:

Integrating AI with tools like Zapier can help you automate repetitive tasks and free up valuable time in your daily workflow. For example, you can set up automation that uses AI to categorize and prioritize incoming leads, generate personalized email responses, or even create social media posts based on your latest blog content. You can focus on higher-level strategic initiatives and creative problem-solving by automating these time-consuming tasks. This is a little more advanced than our other tips, but can help automate the time-consuming tasks so that you can focus on more strategic and creative work.

5. Stay Informed and Adapt to AI Advancements:

The AI landscape is constantly evolving, with new tools, updates, and best practices emerging regularly. To stay ahead of the curve, dedicate some time each week to learning about the latest AI advancements relevant to your marketing efforts. Follow industry thought leaders, attend webinars, join online communities, and (shameless plug) listen to the FutureCraft Marketing Podcast to stay informed and inspired. As you discover new AI strategies and tools, don't be afraid to experiment and incorporate them into your workflow. Embracing a mindset of continuous learning and adaptation will help you thrive in the AI-driven future of marketing.

Wrapping Up:

Like Nike’s best slogan says, “Just Do It”. Get started and have an open mind; curiosity is your best friend. The key to success with AI is to start small, experiment often, and continuously refine your approach. As you become more comfortable leveraging AI tools and techniques, you'll unlock new opportunities to streamline your processes, create more impactful content, and stay ahead of the competition.

Check out the complete FutureCraft Marketing episode From 0 to AI Hero: Cutting-Edge Tactics wherever you listen to podcasts and subscribe to keep up to date on all the FutureCraft Marketing episodes.

Until next time, let’s keep crafting the future of marketing together.